Planning your logo budget
Every logo is different, which makes it impossible to give a flat price for any particular design. This being the case, all graphic designers use different methods to determine the cost for developing a logo. We will describe some of the most common methods for logo pricing below.
Depending on whhere you will want to use your logo, which should be on every item associated with your business. You will want your logo to look good in black and white as well as in color. Make sure you request both versions from a designer.
There are three common types of logo pricing used in the design industry today
- Hourly Rate
- Fixed Price
- Package Rates
Quality you can expect from a logo in between the $5 to $200 bracket
You will notice that nearly all of the logos above use free standard issue fonts and don’t assign to the rules of what makes a good logo ie. describable, memorable, effective without color and scalable.
Ask yourself these questions in regards to the logos above:
- How many of the logos can you describe or remember?
- Are these logos effective without colour?
- Are they scalable?
- Do they gain immediate recognition?
- Convey the company’s personality, character or attitude?
- Relate to your clients by conveying a feeling of familiarity and credibility?
- Have association with quality and satisfaction?
Professional Logo Design
A very common way for graphic designers to charge is by the hour. Depending on the experience, location, and many other factors, the hourly rate can be anywhere from $8.00 (outsourced overseas) to $500.00 per hour (For a high-level consultant)! This is a huge difference but I have seen both and just about everything in between. See Below for common rates.
The important thing is to make sure the logo designer is worth the rate they charge. Always check with the designers past clients and remember – you really do “get what you pay for”.
Flat Fee Pricing
Many graphic design firms will give you a set price to deliver a logo design. They will usually give you a few variations to choose from. Make sure you have a thorough and complete requirements list before you begin the project. Make sure you get it in writing so you both have clear expectations.
Flat Fee Logo Design Examples:
- Professional Agency: $1000 – $5000
- Independent Firm: $500 – $3000
- Freelancer: $250 – $2500
- Offshore Designer: $100 – $250
Isn’t it Time to Invest?